About Lua
We're a passionate team of legal experts, technologists, and advocates who believe that everyone has the right to access a lawyer. We're on a mission to democratize access to legal services.
Our Story
Lua started directly from our work at Harvard’s Legal Services Center, where we witnessed the intake crisis firsthand. 30 million people are eligible for legal aid, but only 10% ever get to “hello”.
We started with one goal: answer every incoming call, so everyone gets a fair shot at the help they deserve.
Since then, we’ve realized that this communication gap not only exists in the legal services space, but also in private practice.
Now, we’ve expanded our mission to remove barriers to client communication for every lawyer.
What began as a small project has grown into a comprehensive platform that has the power to help thousands navigate their legal challenges with confidence and clarity.

Harvard Legal Services Center
Our Leadership Team
Cliff Pluimer
Co-Founder & CEO
Harvard Law School, McKinsey & Company, Kirkland & Ellis
James Baker
Co-Founder & CTO
Duke Law School, Google, Kirkland & Ellis
Varun Aggarwal
Co-Founder & CAIO
Harvard Law School, Amazon, Shutts & Bowen
Luke Pittman
Co-Founder & CXO
Harvard Law School, Harvard Legal Services Center, ACLU of Missouri