About Lua

We're a passionate team of legal experts, technologists, and advocates who believe that everyone has the right to access a lawyer. We're on a mission to democratize access to legal services.

Our Story

Lua started directly from our work at Harvard’s Legal Services Center, where we witnessed the intake crisis firsthand. 30 million people are eligible for legal aid, but only 10% ever get to “hello”.

We started with one goal: answer every incoming call, so everyone gets a fair shot at the help they deserve.

Since then, we’ve realized that this communication gap not only exists in the legal services space, but also in private practice.

Now, we’ve expanded our mission to remove barriers to client communication for every lawyer.

What began as a small project has grown into a comprehensive platform that has the power to help thousands navigate their legal challenges with confidence and clarity.

Harvard Legal Services Center

Harvard Legal Services Center

Our Leadership Team

CP

Cliff Pluimer

Co-Founder & CEO

Harvard Law School, McKinsey & Company, Kirkland & Ellis

JB

James Baker

Co-Founder & CTO

Duke Law School, Google, Kirkland & Ellis

VA

Varun Aggarwal

Co-Founder & CAIO

Harvard Law School, Amazon, Shutts & Bowen

LP

Luke Pittman

Co-Founder & CXO

Harvard Law School, Harvard Legal Services Center, ACLU of Missouri